About us
WHY safety guru?
The Guru concept in Sanskrit means a very significant teacher, one that is indispensable for students in their search for knowledge and through awakening from the dream of reality and the ability to see reality as it really is.
In the contemporary Western use it can be an expert with over-the-top knowledge and long experience in some field.
This is also our name as an association that the institute makes the ambassadors of learning, promoting and spreading knowledge and understanding of the importance of safe and cultural activity in traffic as well as in life at all. The use of Sanskrit shows the way out of the ordinary to the new and the stimulating . New and innovative power and wind in the back of the traffic art.
GU signifies the spiritual ignorance in which most humankind is present.
RU denotes the light of spiritual knowledge illuminating ignorance.
The guru is the one who illuminates the darkness of ignorance in man and gives him spiritual experiences.
Mission & Vision
OUR MISSION: Socially acceptable value system in traffic
OUR MISSION: socially acceptable value system in traffic / socially acceptable behaviour of users and traffic system participants / reducing accidents and injuries / aspiration to zero accidents and injuries / raising the degree of traffic culture / creating positive traffic attitudes / building mutual tolerance / change of acquired incorrect or negative attitude / developing awareness of the need to preserve human health and life / developing environmental awareness.
The most important safety priority is every individual involved in traffic. The highest standards of traffic safety can be achieved, along with technological.
OUR VISION: Return to a safe future
Change the angle of view of your own life, human history, traffic and the world around you. To be the inspiration for a better, safer and happier life.
Global cooperation
Access to a single global network of partners sharing the same thinking, efforts and aspirations to reduce traffic accidents and injurie of traffic participants.
GLOBAL MOTTO: THINK LOCAL, ACT GLOBAL!
Exchange and share information that is not consumed by using it but it is refined and as such gains a new usable value on which the new social value system is built.
We focus on the individual by seeking solutions and exchanging experiences and best practice from around the world.
4 direction
of action
Modern technical and technological solutions are developing faster than people can follow.
With proactive activities we want TO INFORM the individual, TO EDUCATE and TO PREVENT, we want TO WARN of the critical behaviour and risks of such behaviour. We want to motivate, initiate and stimulate active participation in the community and create a more secure transport environment.
Our direction are TRAFFIC, SAFETY, PSYCHOLOGY and CULTURE, both for themselves and as a whole for the purpose of human security in the traffic system.
Who we are?
We are a team of people, partners and enthusiasts who work together for 15 years to create a modern, inspirational and innovative environment for the realization of future projects in the transport sector with an emphasis on promoting culture and safety as well as man as the main factor of the transport system.
The synergies of different areas will achieve a more successful business and realization of business activities.
Modern technical and technological solutions are developing faster than people can follow. With proactive activities we want to inform the individual, to educate and to prevent, we want to warn of the critical behaviour and risks of such behaviour. We want to motivate, initiate and stimulate active participation in the community and create a more secure transport environment.
4 DIRECTIONS OF ACTION: traffic, safety, psychology and culture, both for themselves and as a whole for the purpose of human security in the traffic system.